As you explore the development, we invite you to consider the many attributes of the plaza and what is possible for the future of this unique and exciting development.

This piece of land is for the people and places within our community to come together, and to grow.

Mission

Plaza Frida’s mission is to serve as a community, cultural, and economic bridge that connects people from diverse backgrounds across Central Arkansas. Through inclusive programs, events, and spaces, we promote access to resources, small business development, community engagement, and cultural exchange. Our bilingual initiatives aim to reduce barriers, strengthen communication, and foster a more united, resilient, and thriving community.

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To be a leading community hub in Central Arkansas that fosters cross-cultural connection, promotes inclusion, and creates equitable opportunities for all. Plaza Frida aspires to be a space where diversity is celebrated, language serves as a tool for connection, and communities come together to learn, grow, and build a shared future.

Vision

Values

Inclusion: We foster accessible and welcoming spaces where all individuals, regardless of background, can fully participate.

Culture: We celebrate and promote cultural diversity as a tool to bring communities together and strengthen identities.

Language: Language is a bridge that fosters belonging, brings people closer, and strengthens our community. we create spaces where everyone feels included, engaged, and connected to the culture we share.

Community: We work to strengthen a sense of belonging and collaboration among all community members.

Development: We promote economic, social, and cultural growth through accessible and sustainable opportunities.

Collaboration: We build partnerships with organizations, leaders, and communities to create meaningful and lasting impact.

Creativity: We encourage innovation, art, and expression as drivers of community transformation.

Tagline

Creating memories and building dreams